Welcome to EMRSVE

Portugal's
Prime
Immersive Interaction Design Studio

Explore the limitless possibilities of virtual and augmented reality with EMRSVE. We transform industries with innovation.

Varreal — The future is now!
About EMRSVE

Interaction Design for Immersive technology

Step into a world where reality meets limitless imagination.

 

Engagement – Captivating Attention

Multisensory – Touch, Sight, Sound & Beyond

Realism – Environmental Believability

Story – Narrative as Architecture

Visceral – Emotional Connection

Environment – Spatial & Contextual Design

Years Experienced
0 +
Design Hours
0 K
Projects
0 +
Our Services

Transforming industries with immersive technologies

Interaction Design For Immersive Technologies

Intuitive interaction design for XR, powered by the Double Diamond process for seamless UX.

XR apps development

Build custom Extended Reality applications for simulations, testing, gaming, and more.

Transform the way people interact with the digital world through cutting-edge and Spatial and Immersive Technologies

Immersive training simulations

Build realistic training environments for industries to improving learning retention.

AR business solutions

Enhance customer engagement with AR solutions for retail, education, and beyond.

AR product visualization

Enable customers to see and interact with products in their space before purchasing.

Mixed reality solutions

Blend AR and VR technologies for hybrid experiences that enhance collaboration.

Why choose EMRSVE

Shaping the future with next-level virtual innovation

Our advanced XR solutions transform industries by creating interactive and immersive experiences.

Immersion Expert

Skilled in XR.

Conceptualization

Tailored to needs.

Fast processing

Smooth performance.

Scalable Apps

Flexible applications.

AI-integrated

Smarter environment.

Secure systems

Data protection ensured.

Design Thinking

Crafting virtual solutions with precision

The Double Diamond design thinking framework ensures a smooth transition from idea to reality.

01

Discover

This phase involves understanding the problem by speaking with people affected by it and observing their needs and behaviors. This is a divergent thinking phase, where you explore a wide range of possibilities and gather insights. 

02

Define

Using the insights from the discovery phase, the challenge is defined in a clear and concise way. This is a convergent thinking phase, where you narrow down the options and focus on the most important aspects of the problem. 

03

Develop

This phase involves generating different answers to the defined problem by co-designing with others and seeking inspiration from various sources. It’s another divergent thinking phase, where you explore a wide range of potential solutions. 

04

Deliver

This phase focuses on testing different solutions at a small scale, rejecting those that don’t work, and improving the ones that do. It’s a convergent thinking phase, where you make decisions based on the results of the testing and refine the solutions accordingly.  Start today!

Featured Projects

Exploring innovation through immersive solutions

Our expertise in Immersive Technologies spans multiple industries.

Education

EMRSVE Labs

A VR+AI science lab for hgih schools to ensure safety and cost effeciency.

Tourism

ZAIR

A VR showroom where customers explore vehicles, customize features, and take virtual test drives.

Fashion

EMX

Spatial audio system integrated in a hoodie to deliver premium spatial audio experience.

Explore More Cases

Explore Our Innovative Case Studies

Explore how EMRSVE collaborates with startups, brands, and organizations to design and develop immersive and interactive experiences. From concept to deployment, our case studies showcase the thinking, process, and results behind each project.

 

*Our Case Studies are currently available in English.

 
 
 

Wellness

BoBo

An Interactive Augmented Reality Wellness Experience to encourage students to be active.

Design Fiction

NuEyes

A Concept of Immersive Speculative Design envisioning Social, Political and Ethical implications of AR wearables by 2030.

Mental Health

XR Morphosis

A Sensory-Aligned Transformation experience in Virtual Reality to overcome phobias.

Recruitment

IVRS for Barista Recruitment

A Thematic Analysis of a Design Based Research on using VR for Barista Recruitment.
Quick Insight

Everything you need to know about Varreal services

We specialize in developing virtual and augmented reality applications for gaming, education and business solutions.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

Yes, we design tailored solutions for training, product visualization, marketing, and more.

Healthcare, real estate, education, manufacturing, retail and entertainment benefit from our solutions.

Yes, we build immersive simulations for corporate training, medical practice, and skills development.

Absolutely! Our AR solutions let businesses present products in 3D for better engagement.

Yes, we create high-quality 3D assets, animations, and virtual environments.

It depends on the project. We support high-end VR headsets, standalone devices, and mobile AR experiences.

You can book a free 1 hour consultancy session with us and we can help you discover

Let's Get Started

Start your project with EMRSVE today!

Ready to enhance your business? Fill out the form and our team will contact you to discuss your needs.

Meet Our Team

Meet Our Team of Visionary Innovators and Creators

Our expert team blends creativity and technology, crafting innovative virtual and augmented reality solutions that redefine digital experiences and drive innovation.

Ali M. Master

COO & Founder

Wassim Bega

CEO & Co-Founder

Dhilipan M.

3D Animation & Development

Osman ElFaki

VR Lead

Join Our Team

Join Our Team and Shape the Future of Innovation

Be part of our visionary team, creating groundbreaking virtual and augmented reality solutions. Innovate, collaborate, and shape the future of immersive technology with us today!

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EMRSVE is Portugal’s first Interaction Research & Design Studio specializing in immersive technologies. We exist at the intersection of design, emerging tech, and intelligent systems—crafting experiences that challenge convention and hint at what’s next.

EMRSVE explained:

  • Engagement – Captivating Attention

    At the core of every experience we design is the power to engage. We focus on drawing users in from the first moment—through responsive interaction, striking visuals, and intuitive navigation. Engagement isn’t just about grabbing attention, it’s about holding it with purpose, giving users a reason to stay, explore, and return.

  • Multisensory – Touch, Sight, Sound & Beyond

    We believe in activating all senses to build richer interactions. Our designs incorporate visual storytelling, spatial sound, haptics, and even ambient cues to create a fully immersive ecosystem. By designing across multiple sensory inputs, we elevate both usability and memorability.

  • Realism – Environmental Believability

    A truly immersive experience feels natural. From realistic lighting to responsive environments, we embed cues that mirror the physical world. This realism helps suspend disbelief, allowing users to fully invest in the experience—whether they’re exploring a VR space or interacting with AR overlays.

  • Story – Narrative as Architecture

    Compelling design is anchored in story. Whether it’s a literal plot or a metaphor woven into interactions, we use narrative thinking to guide flow, trigger emotion, and create coherence. Story turns moments into meaning and transforms a sequence of actions into a journey.

  • Visceral – Emotional Connection

    We design for the gut, not just the brain. Our work aims to evoke feelings—delight, curiosity, awe—by combining interaction patterns with mood, motion, and context. Visceral design ensures users don’t just use the product—they feel something in the process.

  • Environment – Spatial & Contextual Design

    Every experience lives somewhere. We consider space—virtual or physical—as a critical component of interaction. From interface positioning in AR to movement flow in VR, we design with spatial logic, ensuring users are grounded in their environment while encouraged to explore it.

Blending spatial computing, AI, and cutting-edge interaction design, we transform abstract possibilities into elegant realities. Whether it’s a product, prototype, or provocation, our work is driven by a single question: 

What if the future felt inevitable?

We don’t follow trends. We explore frontiers!

Interaction Design for Immersive Technologies

 

Designing seamless user interactions for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) requires structured methodologies that balance creativity with functionality. Our approach follows the Double Diamond Design Process, ensuring that immersive experiences are user-centered, intuitive, and engaging.

Double Diamond Design Process:

This structured framework guides interaction design through four key phases:

🔷 Discover – Conduct user research, gather insights, and analyze needs to define the design challenge.
🔷 Define – Translate findings into clear design objectives, prioritizing user experience and accessibility.
🔷 Develop – Experiment with concepts, prototype interactions, and refine usability within immersive environments.
🔷 Deliver – Implement final designs, optimize performance, and test real-world applications for seamless functionality.

Key Features of XR Interaction Design:

Intuitive Spatial Navigation – Enable users to interact effortlessly with XR environments.
Gesture & Motion Controls – Incorporate hand tracking, gaze interaction, and natural movement-based controls.
Multi-Sensory Feedback – Enhance immersion with haptic responses, spatial audio, and real-time environment adaptation.
Cross-Platform Compatibility – Ensure optimal performance across XR headsets, AR glasses, mobile devices, and installations.

By applying the Double Diamond Process, interaction design for immersive technologies moves beyond functionality—it shapes experiences that feel natural, intuitive, and impactful. Let’s create XR interactions that captivate, engage, and empower users!

XR App Development: Shaping the Future of Digital Experiences

 

Unlock the potential of Extended Reality (XR) with cutting-edge applications that merge the physical and virtual worlds. Whether it’s Virtual Reality (VR), Augmented Reality (AR), or Mixed Reality (MR), our XR development expertise brings immersive and interactive experiences to life.

With industry-leading tools like Unity, Unreal Engine, ARKit, ARCore, and Microsoft Mixed Reality Toolkit, we craft XR applications designed for seamless integration across devices—from headsets to smartphones and AR glasses.

Key Features:

  • Immersive User Experience: Intuitive designs that enhance interaction and engagement.

  • Advanced Spatial Mapping: Seamless integration of digital content into real-world environments.

  • Optimized Performance: High-quality rendering and responsiveness across multiple platforms.

Transform industries with XR technology—revolutionizing gaming, healthcare, education, retail, and beyond. Let’s build the future of digital innovation together.

🧠 Consultancy

Strategic Immersive Thinking for Startups and Innovation Teams

We guide founders, product leaders, and innovation teams through the immersive tech landscape—helping you define the “why,” “how,” and “what’s next.” With experience across startups and spatial design, we help you set clear direction and reduce risk in an evolving ecosystem.

We help you:

  • Immersive Strategy – Helping brands understand and plan for spatial technologies and interaction-led experiences.
  • Product Discovery & Innovation – Early-stage guidance, ideation, and validation for bold new ideas.
  • Workshops & Training – Custom sessions to explore immersive design, spatial thinking, and emerging technology potential.
  • Cross-Industry Applications – Applying immersive design principles across sectors including education, culture, tourism, retail, and real estate.

Your vision needs more than code—it needs direction. We bring clarity and momentum to immersive innovation.

🔍 Research

Design-Led, Technical Research for Immersive Product Development

Our research process is grounded in human-centered design and real-world implementation. We conduct usability testing, interaction mapping, and technology feasibility assessments to ensure your immersive product is intuitive, accessible, and technically sound.

We help you:

  • Interaction Research – In-depth studies on how users engage with emerging technologies in physical and digital spaces.
  • Experience Testing – User testing and behavioral observation to validate design assumptions and inform product decisions.
  • Prototype Evaluation – Evaluating early-stage concepts using real-time feedback and interaction analysis.
  • Technology Scouting – Researching and identifying the right tools, platforms, and trends to align with your project vision.

Build confidently with insight-driven research that bridges design and development.

🎨 Design

Human-Centered Interaction Design for Immersive Systems

We specialize in designing spatial, multi-modal, and screenless interactions that feel seamless and intentional. Applying HCI principles, we craft immersive experiences where users interact naturally with environments, objects, and narratives—across headsets, mobile devices, and mixed-reality spaces.

We help you:

  • HCI & UX Design – Human-centered interface design for immersive systems (XR, spatial web, AI-integrated apps).
  • Interaction & Motion Design – Designing how people move through and feel inside digital environments.
  • 3D & Environment Design – Spatial layout and visual design for real-time and XR experiences.
  • Prototyping – Clickable and functional prototypes for testing, pitching, or development handoff.

Good design makes complexity invisible. We make immersive experiences effortless to use.

🛠️ Development

End-to-End Development for Spatial and Immersive Products

Our developers turn immersive concepts into real, scalable products—built to perform across devices and platforms. Whether you’re creating an AR app, a VR simulation, or a spatial web experience, we deliver code that’s robust, optimized, and ready for real-world deployment.

We help you:

  • Web, iOS & Android Apps – Responsive, performance-driven apps built with immersive and intuitive interactions.
  • XR Development (AR/VR/MR) – Custom immersive environments using Unity, Unreal, WebXR, and mobile AR.
  • Custom Tooling & Integrations – Building interactive tools or backends to support dynamic and intelligent experiences.
  • Deployment & Support – Technical oversight and long-term support for project delivery and scalability

From prototype to production—our code brings your immersive vision to life.

📣 Digital Marketing

From strategy to execution, we help you grow your audience and drive engagement through data-informed campaigns. We blend creativity with analytics to position your product in the right place, at the right time.

  • Social media content and ad campaigns

  • SEO and performance optimization

  • Email marketing and automation

  • Campaign design and analytics

🎥 Video Production & Photography

We produce high-quality visual content that captures your story and elevates your brand. From promotional videos to documentary-style storytelling, we handle concepting, shooting, and editing with creative precision.

  • Brand and campaign videos

  • Product showcases and app demos

  • On-location photography

  • Post-production and editing

🌐 Web Design & UI/UX

We create modern, accessible websites and user interfaces that balance form and function. From wireframes to high-fidelity design systems, we ensure every touchpoint is intuitive, responsive, and aligned with your brand.

  • Responsive web design

  • UI/UX audits and accessibility improvements

  • Prototyping and interaction design

  • Landing pages and marketing sites

Immersive Training Simulations

 

Enhance learning and skill development with Immersive Training Simulations powered by Extended Reality (XR). By integrating Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), these simulations provide realistic, interactive, and context-aware experiences that boost engagement and retention.

Key Features:

  • Fully Immersive Learning: Replicate real-world scenarios with lifelike interactions and responsive environments.

  • Risk-Free Practice: Allow users to refine skills in safe, controlled digital spaces.

  • Real-Time Feedback & Testing: Track performance with built-in assessments and adaptive learning paths.

  • Digital Twin Integration: Create precise virtual replicas of real-world settings for enhanced decision-making.

  • Multi-Industry Applications: Tailored for healthcare, engineering, defense, corporate training, and more.

Immersive training simulations revolutionize education and skill-building by bridging the gap between theory and hands-on experience. Elevate learning outcomes and empower professionals with cutting-edge XR technology.

AR Business Solutions: Elevate Your Operations with Augmented Reality

 

Enhance productivity and customer engagement with cutting-edge Augmented Reality (AR) solutions tailored for modern businesses. Our AR technology seamlessly integrates digital content into the real world, transforming workflows and user interactions.

Key Features:

  • Interactive & Immersive Experiences: Empower employees and customers with dynamic AR applications.

  • Enhanced Data Visualization: Present complex information in an intuitive, real-world context.

  • Operational Efficiency: Streamline processes with AR-powered training, remote assistance, and digital collaboration.

From retail and manufacturing to healthcare and education, AR is revolutionizing industries. Embrace the future of business with innovative AR solutions designed for real-world impact. Let’s build something extraordinary together.

AR Product Visualization

 

Transform the way customers interact with your products using Augmented Reality (AR). AR product visualization solutions offer immersive, real-time experiences that help businesses showcase products in stunning detail—anytime, anywhere.

Key Features:

  • Real-Time 3D Viewing: Let customers explore products from every angle with interactive AR models.

  • Personalized Customization: Enable users to adjust colors, sizes, and configurations in real-world settings.

  • Seamless Integration: Enhance e-commerce, retail, and marketing campaigns with AR-powered visualization.

Whether you’re in furniture, fashion, automotive, or consumer electronics, AR product visualization revolutionizes how customers connect with your brand. Elevate engagement, boost conversions, and create unforgettable shopping experiences. Let’s redefine how products are seen and experienced!