Portugal's Prime
Immersive Design Studio
We shape the future with immersive tech and AI—turning today’s challenges into tomorrow’s possibilities.
Research
Insight-driven exploration of user behavior
Design
Crafting intuitive, immersive experiences through human-centered design.
Development
Building cross-platform XR solutions that bring ideas to life.
Consultancy
Expert guidance on integrating immersive tech with strategic impact.
EMRSVE

EMRSVE is Portugal’s first Interaction Research & Design Studio dedicated to immersive technologies. We exist at the intersection of design, emerging tech, and intelligent systems—crafting experiences that challenge convention and hint at what’s next.
EMRSVE explained:
Engagement – Captivating Attention
At the core of every experience we design is the power to engage. We focus on drawing users in from the first moment—through responsive interaction, striking visuals, and intuitive navigation. Engagement isn’t just about grabbing attention, it’s about holding it with purpose, giving users a reason to stay, explore, and return.
Multisensory – Touch, Sight, Sound & Beyond
We believe in activating all senses to build richer interactions. Our designs incorporate visual storytelling, spatial sound, haptics, and even ambient cues to create a fully immersive ecosystem. By designing across multiple sensory inputs, we elevate both usability and memorability.
Realism – Environmental Believability
A truly immersive experience feels natural. From realistic lighting to responsive environments, we embed cues that mirror the physical world. This realism helps suspend disbelief, allowing users to fully invest in the experience—whether they’re exploring a VR space or interacting with AR overlays.
Story – Narrative as Architecture
Compelling design is anchored in story. Whether it’s a literal plot or a metaphor woven into interactions, we use narrative thinking to guide flow, trigger emotion, and create coherence. Story turns moments into meaning and transforms a sequence of actions into a journey.
Visceral – Emotional Connection
We design for the gut, not just the brain. Our work aims to evoke feelings—delight, curiosity, awe—by combining interaction patterns with mood, motion, and context. Visceral design ensures users don’t just use the product—they feel something in the process.
Environment – Spatial & Contextual Design
Every experience lives somewhere. We consider space—virtual or physical—as a critical component of interaction. From interface positioning in AR to movement flow in VR, we design with spatial logic, ensuring users are grounded in their environment while encouraged to explore it.
Blending spatial computing, AI, and cutting-edge interaction design, we transform abstract possibilities into elegant realities. Whether it’s a product, prototype, or provocation, our work is driven by a single question:
What if the future felt inevitable?
We don’t follow trends. We explore frontiers!
Projects

ZAIR is a next-gen travel companion that merges artificial intelligence and extended reality to transform the way you explore the world. Designed for modern travelers, ZAIR delivers real-time insights, immersive XR navigation, live translations, and personalized recommendations — all in one seamless experience. Whether you’re discovering a new city or diving into culture, ZAIR makes travel smarter, more intuitive, and unforgettable.

EMRSVE Labs is a cost-effective, immersive science lab platform that offers a safe, AI-assisted learning environment. It provides unlimited experiment variations, a guided and free exploration mode, and built-in tools like a periodic table, stopwatch, and calculator. With real-time AI feedback, peer collaboration, and LMS integration for assessments, EMRSVE Labs ensures accurate results and a comprehensive, modern science education experience—at 80% less cost than traditional labs.
Services
🔍 Research
Design-Led, Technical Research for Immersive Product Development
Our research process is grounded in human-centered design and real-world implementation. We conduct usability testing, interaction mapping, and technology feasibility assessments to ensure your immersive product is intuitive, accessible, and technically sound.
We help you:
- Interaction Research – In-depth studies on how users engage with emerging technologies in physical and digital spaces.
- Experience Testing – User testing and behavioral observation to validate design assumptions and inform product decisions.
- Prototype Evaluation – Evaluating early-stage concepts using real-time feedback and interaction analysis.
- Technology Scouting – Researching and identifying the right tools, platforms, and trends to align with your project vision.
Build confidently with insight-driven research that bridges design and development.
🎨 Design
Human-Centered Interaction Design for Immersive Systems
We specialize in designing spatial, multi-modal, and screenless interactions that feel seamless and intentional. Applying HCI principles, we craft immersive experiences where users interact naturally with environments, objects, and narratives—across headsets, mobile devices, and mixed-reality spaces.
We help you:
- HCI & UX Design – Human-centered interface design for immersive systems (XR, spatial web, AI-integrated apps).
- Interaction & Motion Design – Designing how people move through and feel inside digital environments.
- 3D & Environment Design – Spatial layout and visual design for real-time and XR experiences.
- Prototyping – Clickable and functional prototypes for testing, pitching, or development handoff.
Good design makes complexity invisible. We make immersive experiences effortless to use.
🛠️ Development
End-to-End Development for Spatial and Immersive Products
Our developers turn immersive concepts into real, scalable products—built to perform across devices and platforms. Whether you’re creating an AR app, a VR simulation, or a spatial web experience, we deliver code that’s robust, optimized, and ready for real-world deployment.
We help you:
- Web, iOS & Android Apps – Responsive, performance-driven apps built with immersive and intuitive interactions.
- XR Development (AR/VR/MR) – Custom immersive environments using Unity, Unreal, WebXR, and mobile AR.
- Custom Tooling & Integrations – Building interactive tools or backends to support dynamic and intelligent experiences.
- Deployment & Support – Technical oversight and long-term support for project delivery and scalability
From prototype to production—our code brings your immersive vision to life.
🧠 Consultancy
Strategic Immersive Thinking for Startups and Innovation Teams
We guide founders, product leaders, and innovation teams through the immersive tech landscape—helping you define the “why,” “how,” and “what’s next.” With experience across startups and spatial design, we help you set clear direction and reduce risk in an evolving ecosystem.
We help you:
- Immersive Strategy – Helping brands understand and plan for spatial technologies and interaction-led experiences.
- Product Discovery & Innovation – Early-stage guidance, ideation, and validation for bold new ideas.
- Workshops & Training – Custom sessions to explore immersive design, spatial thinking, and emerging technology potential.
- Cross-Industry Applications – Applying immersive design principles across sectors including education, culture, tourism, retail, and real estate.
Your vision needs more than code—it needs direction. We bring clarity and momentum to immersive innovation.
Creative & Digital Support to Power Your Vision
In addition to immersive technology, EMRSVE provides a full suite of creative and digital services to help you design, build, and promote your digital presence across platforms. Whether you’re launching a product, showcasing your brand, or engaging your audience—our team has you covered.
🌐 Web Design & UI/UX
We create modern, accessible websites and user interfaces that balance form and function. From wireframes to high-fidelity design systems, we ensure every touchpoint is intuitive, responsive, and aligned with your brand.
Responsive web design
UI/UX audits and accessibility improvements
Prototyping and interaction design
Landing pages and marketing sites
🎥 Video Production & Photography
We produce high-quality visual content that captures your story and elevates your brand. From promotional videos to documentary-style storytelling, we handle concepting, shooting, and editing with creative precision.
Brand and campaign videos
Product showcases and app demos
On-location photography
Post-production and editing
📣 Digital Marketing
From strategy to execution, we help you grow your audience and drive engagement through data-informed campaigns. We blend creativity with analytics to position your product in the right place, at the right time.
Social media content and ad campaigns
SEO and performance optimization
Email marketing and automation
Campaign design and analytics
Case Studies
Explore how EMRSVE collaborates with startups, brands, and organizations to design and develop immersive and interactive experiences. From concept to deployment, our case studies showcase the thinking, process, and results behind each project.
Our Case Studies are currently available in English.
The Team

ALI M. MASTER
Founder and COO Ali is a multidisciplinary immersive designer, entrepreneur and founder of EMRSVE. With over 20 years of experience, he began his career in Qatar as a web and visual designer before moving into creative direction and entrepreneurship. In 2017, his interest shifted toward UX and interaction for mobile and web, leading him to pursue an MSc in Design for Immersive Technologies from Stockholm University. Now based in Portugal, Ali continues to shape spatial and interactive experiences through user-centered design and emerging technologies.

WASSIM M. BEGA
CEO and Co-Founder Wassim has had over a decade of diverse entrepreneurial experience. He has lead ventures in logistics, retail, energy, construction, hospitality and real estate. From managing ground operations to building commercial partnerships in Mozambique and Portugal developing a deep understanding of how industries operate across borders and cultures. He brings both strategic insight and practical leadership to every project, with a mission to merge immersive design with emerging technology, into solutions that deliver real value for businesses and their customers.